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Discover Your MERVANA
At MERVANA, we believe in beauty from the inside out. We cultivate wellness through pure botanical ingredients for your skin and hair, while encouraging a mindful, holistic approach to how you nourish your body, move through life and show up for yourself.
Our Story
Elle Jimenez
Holistic Wellness Coach, Plant-Based Nutrition Specialist, Registered Yoga Teacher & Clean Beauty Brand Founder
Certified in Plant-based Nutrition by the T. Colin Campbell Center for Nutrition Studies through Cornell University
200hr Registered Yoga Teacher with Yoga Alliance + Trauma Yoga through My Vinyasa Practice
Top of the Esthetics class at Universal Spa Training Academy
Created by internet personality Elle Jimenez, also known as Mermaid Elle, MERVANA™ was born from her passion for holistic wellness, ocean conservation, and a lifelong love for nature. A performer, a diver, environmental advocate, devoted yogi, vegan, and ecologist, Elle built MERVANA at the intersection of beauty, science, and sustainability, guided by the belief that true beauty begins from within.
In 2010, Elle attended the Universal Spa Training Academy in Downers Grove, Illinois, for Esthetics and went on to work in a variety of spas and beauty salons, gaining hands-on experience in professional skincare, scalp care, and ingredient formulation. Frustrated by hair thinning, years of damage, and the lack of truly non-toxic products on the market, she began questioning conventional beauty. Guided by traditional plant wisdom, ingredient transparency, and a scalp-first, slow beauty philosophy, Elle began formulating her own botanical blends at home, and after experiencing noticeable improvements and sharing them with close friends and family, MERVANA™ was born. Each formula is thoughtfully made in small batches using plant-based ingredients from land and sea, reflecting a deep commitment to quality, freshness, and mindful craftsmanship.
Her relationship with plant-based living began long before the first bottle was filled. In 2012, Elle began exploring the profound connection between nutrition and overall health and vitality, a journey that led her to become certified in Plant-Based Nutrition by the T. Colin Campbell Center for Nutrition Studies. For Elle, what we put into our bodies is just as important as what we put onto them. Clean, intentional nourishment, whether through food or botanicals, is at the heart of everything MERVANA stands for.
Movement has been equally central to Elle's wellness journey. A devoted yoga practitioner for over 15 years, Elle is a certified 200hr yoga teacher through My Vinyasa Practice, bringing the same mindfulness, patience, and presence she cultivates on the mat into every aspect of the MERVANA brand. For Elle, yoga is not just a practice, it is a philosophy. One that honors the body, embraces consistency, and finds beauty in the ritual of showing up for yourself, day after day.
Together, these three pillars, botanicals, plant-based nutrition, and the practice of yoga, form the foundation of the MERVANA philosophy. A holistic approach to beauty and wellness that goes beyond the surface, inviting you to slow down, reconnect with nature, and care for yourself from the inside out. When we align what we nourish, how we move, and what we believe about ourselves so we grow into the fullest, most radiant version of who we are meant to be.